Design style
I believe that brands should choose an effective Logo, not because anyone likes or dislikes it: for work. For a Logo to be for work – and that work lasts for a long time – it has to be simple.
Minimalism - Less to be more
History
of minimalism design
Influenced by the Bauhaus culture, minimalism is a result of the modernist movement of the 1960s. Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations.
Architect Ludwig Mies van der Rohe (1886-1969) famously said "Less is more"
A logo
modern
As we moved into the 21st century, companies began to modernize their logos. The best of brands gave their logos a minimalistic makeover. From Ford to Google and from FedEx to McDonald’s all gave their brands the much deserved minimal logos.
A logo
effective
Our brains simplify complex images and structures to store them in the memory, which is why minimal creations are always a hit. A logo can be retained in the mind of the consumers for a very long time if minimalism is incorporated in a logo design.
A logo
lasting
Modern logos are minimalistic and simple. A lot of brainpower is used in making a minimalistic logo. Companies and brands invest a lot of time and money for a great minimalistic logo.
logo simplification movement
What are the benefits of minimal logos?
Memorability
Simple and elegant, minimal logos have the power to connect instantly. These logos pack a powerful punch right on the face of the customers. A clutter free logo has a deep impact on the user’s mind since it is refreshing and registers quickly. Minimalism indeed is a golden key which only the best designers possess.
The brain simplifies even the complex of structures. Minimalism uses this very theory to create the simplest of designs. Minimal logos are simple yet classy and can help in setting any brand apart from the crowd.
Trends for the new era
Minimalism can be seen in nearly every corner of the market. Sleek, subtle, and carefully crafted, minimalist branding has gained traction as one of the most popular design schemas today. It has overtaken gratuitous, detailed marketing as the new go-to for high-end brands and companies alike. From major names like Apple to small brick-and-mortar operations, minimalism has made its mark and continues to grow in popularity.
It’s echoed across curated Instagram pages, Facebook ads, and landing page design layouts, bringing the physical and the digital together in one minimalist package.
Minimalism is more than just paring down, however, and it can be just as time-consuming and difficult to pin down as more traditional branding. It takes careful curation and a strong sense of the company’s personality and brand to effectively pull off.
Some of the world’s most famous companies have used minimalistic logos for their brands. These brands realized the power of minimalistic designs and have used them to their benefit.
Design process
The process can change depending on the size and requirements of the project, that's when we will discuss in detail the steps and how to do it.
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