About

Binamart is a convenient retail pharmacy chain brand in Vietnam. Customers want to be professional and let customers remember the brand. They contacted me to design the logo and brand identity for their chain, they wanted the brand logo to be simple and consistent so that users could easily access and remember it, they also wanted the logo to have a bit of the shape of a brand. Medical staff always welcome customers.

 

After studying the project and discussing the long-term development direction of the brand. I created a logo with a simple style inspired by medical staff, during the design and communication with the client we had to go through 10 edits because they found it too simple at first. . But with his knowledge and experience, the motto less is more, is really the solution for brands who want to become recognizable and memorable in the eyes of customers, it will not be outdated and create to synchronize, increase professionalism for the pharmacy chain. This will be a logo that will stand the test of time and will help the brand stay on track with its long-term development plan.